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Buyers, Estero, Bonita Springs, Naples, Fort Myers, SWFLPublished February 3, 2026
Southwest Florida Real Estate: December 2025 Market Report & 2026 Forecast
Is the "Sunshine State" Market Finally Balancing Out?
If you’ve been tracking the Southwest Florida (SWFL) real estate market, you know that "stability" is the word of the year. As we wrap up the December 2025 Market Update, the data from Naples, Fort Myers, Bonita Springs, and Estero reveals a fascinating trend: a healthy shift toward a balanced market that finally offers breathing room for buyers while maintaining long-term value for sellers.
In this report, we break down the latest stats, including a 28.8% surge in closed sales in certain sectors and the strategic inventory growth that is defining the start of 2026.
Naples & Fort Myers: Demand Meets Flexibility
The December 2025 data for Naples and Fort Myers shows a market that has "found its footing." After a period of price discovery, sellers are becoming more realistic, which has unlocked a massive wave of pent-up demand.
- Naples Closed Sales: Up 28.8% year-over-year (773 sales vs. 600 in Dec 2024).
- Pricing Resilience: While the median closed price in Naples dipped slightly to **$570,000**, the average price actually rose, driven by a strong luxury market ($5M+).
- Fort Myers Value: The median price in Fort Myers has stabilized around $385,000, making it a primary target for families and first-time investors entering the 2026 season.
🎥 Deep Dive: Naples & Fort Myers Analysis
For a line-by-line breakdown of the Collier and Lee County stats, watch the full December report here:
Bonita Springs & Estero: The "Sweet Spot" of SWFL
Bonita Springs and Estero continue to be the most sought-after "middle ground" for those moving to the Gulf Coast. The December data shows that the "wait-and-see" approach of 2024 has ended.
- Inventory Growth: We are now seeing roughly 8 months of supply, which is the "gold standard" for a balanced market.
- Pending Sales: Activity in Bonita Springs remains high, with buyers moving quickly on homes that are "turn-key" and updated.
- Negotiation: On average, homes are selling for 92-95% of the list price, giving buyers the ability to negotiate for repairs or closing cost credits.
🎥 Deep Dive: Bonita Springs & Estero Analysis
See why these two areas are outperforming national trends in this specialized report:
What This Means for You in 2026
For Buyers: The Power of Choice
With inventory near 19,000 active listings across the region, you no longer have to settle. You can now shop for the right floor plan, the best school district, or the lowest HOA fees without the fear of a 24-hour bidding war.
For Sellers: Strategy is Non-Negotiable
The "list it and they will come" era is over. In December 2025, homes that were accurately priced sold in an average of 60–80 days. If your home sits longer, it’s a signal that your pricing strategy hasn't caught up to the current market recalibration.
4. Market Snapshot Table: December 2025
| Region | Median Price (Dec '25) | Closed Sales Growth | Market Status |
| Naples | $570,000 | +28.8% | Balanced / Luxury Strong |
| Fort Myers | $385,000 | +13.9% | Buyer's Opportunity |
| Bonita Springs | $500,000 | +12.0% | Stable / High Demand |
| Estero | $485,000 | +9.5% | Balanced / Growth Area |
Ready to Make a Move in Southwest Florida?
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